Digital Marketing Analyst

Key Responsibilities:

•    Paid Marketing Expertise:
- Develop, implement, and manage paid marketing campaigns across various platforms (Google Ads, Facebook Ads, etc.)
- Monitor and optimize campaigns to maximize ROI and meet client objectives.
•    Social Media Management:
- Manage social media handles for in-house and client projects.
- Create, shoot, and edit high-quality reels and other visual content.
- Plan and execute social media strategies to enhance brand presence and engagement.
•    SEO Mastery:
- Perform comprehensive SEO tasks including on-page, off-page, and technical SEO.
- Create and implement effective backlink strategies to improve website authority.
- Drive organic traffic and generate inquiries through organic SEO techniques.
•    Graphic Design:
- Design engaging graphics for social media, websites, and marketing materials.
- Collaborate with the team to ensure all visual content aligns with brand guidelines and marketing objectives.
•    Analytics & Reporting:
- Analyze performance data and provide actionable insights.
- Prepare and present detailed reports on campaign performance, SEO metrics, and social media engagement.

Qualifications:
Experience: Minimum 4 years in digital marketing, specifically within the IT industry.
•    Skills:
- Proficiency in Paid Marketing tools and platforms.
- Expertise in on-page, off-page, and technical SEO.
- Strong graphic design skills (Photoshop, Illustrator, etc.).
- Proficient in video shooting and editing (Adobe Premiere, Final Cut Pro, etc.).
- Solid understanding of social media platforms and best practices.
- Experience in creating backlinks and driving organic traffic.
•    Soft Skills:
- Strong analytical and problem-solving skills.
- Excellent communication and teamwork abilities.
- Ability to multitask and manage multiple projects simultaneously.