Which is more important for a Successful Website: Content or Designing?

By APPNWEB Technologies | July 13, 2017

Whenever we talk about the success of a website, we know content and designing both are important to make your site a hit. But have you ever wondered that out of the two which is more important than the other. It is surely a very big question and the answer to this question can help you focus on the more important thing.

So if you have hired dedicated developers to create an impressive website for your business, then you must know what should be the focus. Just by hiring the best designers in the industry will not help. Just by having a foolproof web designing process will not make your site a success. You must know what is more important- Content or Designing? APPNWEB Technologies, a renowned web design company in India has come up with a few important points to help you decide!!!

How Important is Content?

Well, we all know that the best way to get good ranks with search engines is good content. No matter designs have their own role to play, but quality content has no match. If your website has original, impactful, quality content, then you can still get success with the kind of information you have shared on your website. It is the key to set your website apart from all the competition. Content is something which will eventually win all the attention. Rest everything else will fall on the next positions because if your content is not good, you cannot run for long periods. In order to stay in the market and emerge as a winner, you cannot make any comprises with the quality of the content you post.

Read also: Content Marketing is the Latest SEO Strategy

How Important is Web Designing?

Whenever a visitor comes on your website, it is the design of the website which plays an important role in compelling the visitor to spend more time. If the designs are not impressive and unique, be prepared to lose the visitors. Hiring best web designers are important because first impression counts. Focusing on web design process is important to retain the visitors on the website. Therefore, you cannot afford to have your site look bad. You need to work on your designs to support your content and the message you wish to share with the world. So designing has its own place.

What’s More Important- Content or Designing?

Well, content or designing, both are very much important to make your website a success. They are essential ingredients that help a site perform. A site with amazing design with no content can retain visitors for a while but cannot hold them for long. Likewise, a website with interesting content with bad designing doesn’t appeal to eyes at all. This would not let the visitor stay even for a few seconds if content is not organized in a readable fashion and teamed with images.

Read also: 10 Easy Ways to Make Your Website Mobile Friendly


To make your website a success, you need the best of both the worlds. This means you need to hire best designers and also hire dedicated developers. In this situation, infographics are the perfect choice. They need only deliver good quality content, but also make it look interesting. Infographics are the right blend of content and web designing to make sure that your website is a success.

Read also: Why you should hire a SEO Specialist for your website.




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